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Car/Vehicle Branding

Car/Vehicle Branding is advertisement on wheels. It puts you out there like a carousel in different places. And because most often the vehicle is in motion, and the time to read is short, the artwork must be unique, captivating and yet simple.

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Branding as it is defind, "Is about the promise of a distinct, memorable experience.”
Therefore, when a vehicle is well–branded and it meets the eye, it’s the story behind remains in the minds of the audience for a longer period of time. This is because branded cars are normally mobile and the ones used on roads or as a means of conveying people from one place to another, it continues to advertise.

At RONEL we refer to this as “Wheels Advertisement”.

Interestingly, Car branding is the fastest and cheapest means of building up company reputation. It might not pop up on a webpage or show up on a google search but it certainly dilates reputation beyond expectation. In addition, it acts as a revenue generator. Let’s consider the importance of car branding

  1. Creates awareness or awakens the consciousness.

    Most consumers or clients are most likely to call up for services when they are made aware of it consistently. Clients or consumers enjoy what they have knowledge of or familiar with. The appealing artworks on cars is said to meet hundreds of eyes every day when the car moves around. That awareness established in the minds of customers always prompt them of the trust and affiliation to these services or products. Remember that coffee brand on that moving vehicle. It ignites the feeling of going to the store near you to purchase the exact coffee product for your breakfast.

  2. Cost effective advertising

    Millions of cedis is spent on TV advertisement. Although it comes with numerous benefits such as reaching out to the masses within a split second or minute it is expensive. But with car branding, all it takes is getting a conceptual baffling imagery on the car and drive it around – rendering services alongside. You end up killing a two birds with a single stone.

  3. Cost effective advertising

    Millions of cedis is spent on TV advertisement. Although it comes with numerous benefits such as reaching out to the masses within a split second or minute it is expensive. But with car branding, all it takes is getting a conceptual baffling imagery on the car and drive it around – rendering services alongside. You end up killing a two birds with a single stone.

  4. Establishing trust

    The consistency in terms of advertising your product or services ensures safety and trust. Customers tend to assume you have an absolute idea of what you are doing. They also feel you trust in your talents that is seen your services.

  5. Logo on wheels

    Not only do you market the services or products, but your company logo as well. Most signage is stationed at peculiar places – reaching out to only those in that area or those who travel to those areas. But when you find your logo on wheels, you are certainly educating your customers. Here, there are able to link your logo to the type of services.

  6. Bigger white space

    Back in the days, branding a car comes with smaller stickers on the bumper or windscreen of a vehicle. They were hard to see, especially when you have an eye problem. Today’s branding goes beyond sticking a poster or sticker on the bumper, but masking the entire body of the vehicle. But please leave the windscreen alone!

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    Tue, 01/10/2017 - 09:11 reply
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